First sentences from two Associated Press news articles this week.
First sentence from news article #1:
So what percentage of hospitals are STILL screwing up the care of people with severe heart attacks, probably costing some of them their lives? Nine percent. That's 9 percent, or almost one of every 10. After a years-long campaign to persude them to get it right.
So here's the headline found almost everywhere:
Hospitals giving faster heart attack care
First sentence from news aricle #2:
And what percentage of midsized or big employers expect to drop health coverage under Obamacare in 2014? Eight percent. That's 8 percent, or "almost one of every 10." Buried well down in the article is this sentence: "A large majority of employers in both studies said they expect to continue offering benefits once the exchanges start."
So here's the headline found almost everywhere:
1 in 10 companies will drop health coverage
And America's news readers think that hospitals are doing a great job with heart attack patients, but the sky is falling on our company health insurance, thanks to President Obama.
My problem with all this:
Reporters can and do slant a story's message by how they write the lead. And editors are almost all too busy to read the story critically, and one editor somewhere writes a quick-and-dirty headline based on the first sentence, and everybody in the online world picks up that headline, usually word for word. And that becomes gospel fact.
This is scary.*
*Give hospitals credit for improving. In 2005, more than half of them were not following the standard guidelines for treating severe heart attacks.
*If I were that AP health insurance writer's editor, I'd fry his ass for writing a deceptive lead that he must know will be treated as pure truth, rather than the oversimplified crap that it is. (I'd do this if I weren't too tired to care, which could be the AP's problem.) But give him credit for ultimately writing the facts.