Burr's Berry Farm has the world's best strawberries.
Right now, between Florida and California berries, there's such a glut, some other Florida strawberry farmers are plowing their crop under. The price is too low to justify picking them.
Burr's is charging $12 a quart.
That's 16 ounces. On sale now at Publix, two boxes for $4.
Burr's is not lowering their prices. They never lower their prices.
How can they get away with it?
Because they have the world's best strawberries.
What world? The world of The Redland, a rural section of Miami, Florida. Burr's has a reputation, carefully built over many years. It pay to be the best.