Can Alpha-1 sneak up on the marketplace and make people pay attention?
Do we have a story to tell as good as KitKat's? Why not? It's a candy bar, for Pete's sake, as ordinary as candy gets. Even so... while writing "How KitKat became Number 1," I had to run out and buy a KitKat for the first time in 30 years.
So tell me a great story about Alpha-1.